Re: Where is your attention focused?

tdavidson — Tue, 04 Nov 2008 00:09:12 -0000

Time has always been important: what's different is where we are on the scales of quantity, context and awareness. We've moved up the scale in the amount of information we see, with greater available context, and we're more aware of the message, its sender and its intent. We've adapted over time; we've become able to process more information, more requests, more decisions.

But we've also had to learn to pay attention to a lot less, ignoring and discarding a lot more noise. Finding signals is harder. Knowing what to do with it is harder. And that's a real problem available to solve.

The channel choice depends on your audience. Figure out what they do (and don't) pay attention to: what messages, what channels, what time, what context, from who, etc.

I believe heavily in building a community around a product, but don't forget that communities can exist online and offline.

I really was disappointed. It would have been great to see a fake wikipedia page show up in natural search...

And thanks!

Re: Where is your attention focused?

Jun Loayza — Mon, 03 Nov 2008 23:27:01 -0000

Hi Taylor, I completely agree with you. Time, much more than money, is becoming the "commodity" that we value most in our society. Marketers have so many resources that they can use to brand their company, resources that are completely free. I feel that spending the time to build a community around your company is much more effective than buying an ad on a tv commercial or magazine print.

How cool would it have been to see "The Office" create that Wikipedia page. Now that you have pointed it out, I wonder if there are any creative ways that I can further market Future Delivery.

Keep writing great stuff!

- Jun Loayza

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Re: Where is your attention focused?

Re: Where is your attention focused?